024 Why age should not define us, with George Lee
Age defines us. Simple. That’s how it’s always been, but it’s a belief system that George Lee is setting out to challenge.
With her organisation The Age of No Retirement, George and co-founder Jonathan aim to create a world where our age does not define us, by shattering age barriers and ageist stereotypes to create an inclusive future.
George’s research shows that 86% of all ages do not want to be defined by their age, but instead want to hang out with people of different generations. It’s our values, and our needs and our interests, which define us, not our age.
George shares the work she is doing at The Age of No Retirement to explore age in a more positive and optimistic way.
George Lee is a serial entrepreneur. With a background in psychology, George’s first business was a design company, This is Real Art, founded with the aim of making radical change through the power of design and radical creative thinking.
In 2012 she launched Commonland, a studio dedicated to using design-thinking to tackle big social issues. In 2016, George was voted as one of the world’s 50 Creative Leaders by the world’s leading creative and innovation magazine, Creative Review.